Who We Are

S2 Sports Consulting is composed of a small but exclusive group of professional experts in Sports Business.

Sally Sullivan – Founder and President

Sally has been involved in many facets of sports for more than four decades, including:

competitor, coach, sales representative for sports equipment companies, attorney/agent, and professor.

Sally’s passion for sports began as a competitive tennis player. As a nationally ranked junior and then participant in the Futures Circuit, Sally traveled the world playing tennis. Coaching followed her playing days, having coached in Connecticut, Florida, Texas, Washington, Oregon, and England.

Sally decided to apply her expertise and understanding of sports by attending law school and then representing athletes as an attorney with Garvey Schubert & Barer in Washington.

Some of her clients included: Venus and Serena Williams (tennis); Lincoln Kennedy (football); Katy Steding, Jennifer Azzi, Pauline and Janine Jordan, Julie Zielstra (women’s basketball)

In addition Sally has represented minor league baseball players and Olympic Athletes.

Following her attorney/agent career, Sally has turned to teaching first with Kaplan then with Sports Management Worldwide; and then with Nova Southeastern University; Northcentral University; Concordia and DeVry.

Contact Sally


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